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Bing for Business

Late last month Microsoft announced the rollout of Bing for Business in private preview. This is a new feature for Enterprise Office 365 and Microsoft 365 users. It promises to revolutionise the ways companies (or schools) search for, find and retrieve company or external information.

Everyone these days spends a good deal of their time searching for information. Many searches are company-based as staff members hunt down the resources they need.

Typical examples might include finding out about a new staff member you have a meeting with, or looking up procedural company policies.

Microsoft’s aim in developing Bing for Business is:

  • Help users find information they need quickly, and in one place.
  • Help administrators with a system that is easy to set up and deploy.
  • Reduce business costs by saving time.
  • Provide enhanced security for business search traffic.

With Bing for Business, staff can access company data directly from within Bing. They don’t have to perform different searches from different places, using different interfaces. Microsoft Graph gathers the information, presenting it in a seamless and integrated way.

Bing for Business Key Features

At a glance, the key features include:

  • Analytics and management – define search triggers and create bookmarks. Get a deeper understanding of how company members use and search the web.
  • Office 365 Groups – search for groups by name, or search for which group a person belongs to and browse group content.
  • Search for documents – Documents saved on Sharepoint or others within Microsoft Graph become searchable, offering contextual, relevant returns.
  • Search for people – find anyone within a company hierarchy to learn their position, latest projects, their peers or management structure. As well as searching for people, you could also use Bing for Business to provide floor plans, indicating relevant office locations.
  • Create bookmarks – these can be either time limited or permanent, including short-term project information as well as long-term company data or policy.

Bing Searches are Faster and More Secure

Bookmarks are a useful feature in Bing for Business. Admins can set them up manually for internal information that receives regular searches. Bing will also learn common search phrases through machine reading comprehension and deep learning capabilities. It understands what users are searching for and returns the most relevant results, faster.

Examples where bookmarks are useful include:

  • Company holiday policy,
  • Overtime policies,
  • Bonus rates or
  • Holidays remaining.

Or you could bookmark procedure related documents, such as information for staff on changing or setting up passwords. Practical ways to streamline common searches with Bing for Business are almost endless.

Bing knows who is searching, so employees don’t have access to sensitive information. This includes search returns from either a private intranet or the public internet.

Requiring Azure Active Directory authentication, Bing for Business treats enterprise data compliantly. Queries are anonymous and kept separate from public Bing searches. Internal queries are also not subject to normal search advertising, and neither are they viewable by Bing advertisers. This enhanced security level is unique.

Bing for business is currently in private preview, becoming generally available sometime next year. If you’re interested in learning more, or finding out how to take part in the preview, please contact us. We’d be happy to help.

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